The role of marketing communication to increase brand loyalty; in Research Proposal

The role of marketing communication to increase brand loyalty; in context of Waitrose - Research Proposal Example Previously, there have been quite a large number of studies that has focused on topics related to this. This study will be particularly interesting as this is a case specific study on Waitrose, the food retail division of Britain’s largest employee-owned retailer, the John Lewis Partnership supermarkets. This research intends to find out the impact of marketing communication on the loyalty of existing customers of the organization. This study can help the organization to bring necessary changes in the marketing communication techniques that are currently used by it and help to improve its brand equity. Several studies have been conducted in the field of marketing communication to understand its impact on the brand equity and brand loyalty of customers. In the study conducted by Ramos and Franco (2005), they had studied the impact of marketing communication and price promotion on brand equity. The results from their study indicate a positive relationship between the marketing communication and brand equity and offer strong support for the measures of perceived quality and brand loyalty. In fact, it was observed that there are several precursors to brand equity, namely brand awareness, brand image and brand awareness (Ramos and Franco, 2005). Customer brand loyalty is a topic that has been widely researched by various scholars. The commonality of all these studies have indicated that all firms can improve their profit margins by creating a base of loyal customers, which also have the additional benefit of creating a word-of-mouth advertisement for firms, thereby indirectly improving the marketing communication. The proponents of this study includes scholars like, Liu(2007), Gustaffson, et al. (2005), Oliver (1999), Wood (2004), to name a few (Keller, 1993). The research conducted by MC Alexander, et al. (2002) had revealed that brand loyalty can be enhanced in relational marketing by brand

Description of Composition Essay Example for Free

Description of Composition Essay I have many wonderful moment in my life, in my home country with my family and my friends. we lived in a beautiful areaand Were pleased with our neighbors. during Have the holidays left all the campaign. However, I remember a good experience that i still can not forget. During this spring break I made a visit to my cousin Matthew who live in Dallas, tough spending years without seeing I was very pleased to be able to spend this time with him. Dallas is a great city and wonderful buildings are very large in the city center. During my stay Mathieu showed me around the zoo of the city of dallas a place where we encounter several species of animals that are found throughout the world, among other gorillas, snakes, parrots. That day was the first time in my life I saw a gorilla who was nearly two meters long, this animal was really impressive both for its size and its weight. At the end of the visit to the zoo I wanted to eat some things. We went to Matthew and me in a fancy restaurant in the city. This restaurant is located near the city center in a large building with a beautiful cadre. ur map for this restaurant we could see dishes from different origins Africa, Europe and America. We took each European dishes and we talked about our childhood. When we finished eating we took several photographs in the restaurant throughout the city of Dallas to keep in memory of this moment of reunion between my cousin and me. I really enjoyed the spring break this year because i had a lot of fun. i there fore look foward to the summer break and i hope i twill be even more beautiful than i will to live.

The Character of Mama in Alice Walker’s Everyday Use Essay -- essays r

â€Å"I am a large, big boned woman with rough, man-working hands† Mama describes of herself in the short story Everyday Use by Alice Walker. Mama, who additionally takes the role of narrator, is a lady who comes from a wealth of heritage and tough roots. She is never vain, never boastful and most certainly never selfish. She speaks only of her two daughters who she cares deeply for. She analyzes the way she has raised them and how much she has cared too much or too little for them, yet most of all how much they value their family. Mama never speaks of herself, other than one paragraph where she describes what she does. â€Å"My fat keeps me hot in zero weather. I can work outside all day, breaking ice to get water for washing† (Walker, 60). She does not need to tell readers who she is, for her descriptions of what she does and how her family interacts, denotes all the reader needs to know. Although Mama narrates this story rather bleakly, she gives readers a sense of l ove and sense of her inner strength to continue heritage through â€Å"Everyday Use†. Regretfully, though readers can see how Mama has had a difficult time in being a single mother and raising two daughters, Dee, the oldest daughter, refuses to acknowledge this. For she instead hold the misconception that heritage is simply material or rather artificial and does not lie in ones heart. However, from Mama’s narrations, readers are aware that this cultural tradition does lie within ones heart, especially those of Mama’s and Maggie’s, and that it is the pure foundation over any external definition. One situation in particular that Mama brings up is the time when she offers to Dee to bring some of the ancestral quilts with her to college. She claims, â€Å"I had offered Dee a quilt whe... ...rn fifty and more years ago. Bits and pieces of Grandpa Jarrell's Paisley shirts. And one teeny faded blue piece . . . that was from Great Grandpa Ezra's uniform that he wore in the Civil War" (Walker, 65). These quilts, which have become an heirloom, not only represent the family, but are an integral part of the family. A concept in which Dee, could just not possibly understand. Mama then grasps the quilts out of Dee’s clutch and places them on Maggie’s lap, for Maggie knows that the quilts are personal and emotional rather than by any means financial (p.66). These quilts are for â€Å"Everyday Use.† In this last scene, Mama proves to herself that you do not need an education, or generation knowledge to be able to posses strength. For Mama had inner strength all along, she just needed her true rich and beautiful beliefs of her heritage to shine through, and they did. The Character of Mama in Alice Walker’s Everyday Use Essay -- essays r â€Å"I am a large, big boned woman with rough, man-working hands† Mama describes of herself in the short story Everyday Use by Alice Walker. Mama, who additionally takes the role of narrator, is a lady who comes from a wealth of heritage and tough roots. She is never vain, never boastful and most certainly never selfish. She speaks only of her two daughters who she cares deeply for. She analyzes the way she has raised them and how much she has cared too much or too little for them, yet most of all how much they value their family. Mama never speaks of herself, other than one paragraph where she describes what she does. â€Å"My fat keeps me hot in zero weather. I can work outside all day, breaking ice to get water for washing† (Walker, 60). She does not need to tell readers who she is, for her descriptions of what she does and how her family interacts, denotes all the reader needs to know. Although Mama narrates this story rather bleakly, she gives readers a sense of l ove and sense of her inner strength to continue heritage through â€Å"Everyday Use†. Regretfully, though readers can see how Mama has had a difficult time in being a single mother and raising two daughters, Dee, the oldest daughter, refuses to acknowledge this. For she instead hold the misconception that heritage is simply material or rather artificial and does not lie in ones heart. However, from Mama’s narrations, readers are aware that this cultural tradition does lie within ones heart, especially those of Mama’s and Maggie’s, and that it is the pure foundation over any external definition. One situation in particular that Mama brings up is the time when she offers to Dee to bring some of the ancestral quilts with her to college. She claims, â€Å"I had offered Dee a quilt whe... ...rn fifty and more years ago. Bits and pieces of Grandpa Jarrell's Paisley shirts. And one teeny faded blue piece . . . that was from Great Grandpa Ezra's uniform that he wore in the Civil War" (Walker, 65). These quilts, which have become an heirloom, not only represent the family, but are an integral part of the family. A concept in which Dee, could just not possibly understand. Mama then grasps the quilts out of Dee’s clutch and places them on Maggie’s lap, for Maggie knows that the quilts are personal and emotional rather than by any means financial (p.66). These quilts are for â€Å"Everyday Use.† In this last scene, Mama proves to herself that you do not need an education, or generation knowledge to be able to posses strength. For Mama had inner strength all along, she just needed her true rich and beautiful beliefs of her heritage to shine through, and they did.

Description Essay

During my time as a child, I remember visiting so many places with my family throughout Southern California. One of the best memories was when I visited Lake Arrowhead. Located in the beautiful mountains of San Bernardino, Lake Arrowhead is a tiny city where every family would enjoy living in. Not only is Lake Arrowhead Village a great place to live but great place to enjoy nature’s beauty at any time of the day. I remember Lake Arrowhead for its beautiful scenery, it is family-oriented, and it has many outdoor activities. While visiting Lake Arrowhead in the winter time, I fell head over heels with the beautiful scenery that nature brought upon my eyes. As I arrived to the house in the evening, I looked up and I was able to see the stars that lit up the sky above me. As I walk down to the lake, I was able to hear the crickets’ chirping and the owls hooting as they hear the crackling of the snow that I’m stepping upon. As I look through the horizon of the snow, I saw the never ending slope falling towards the lake that apparently was frozen. As I sat on one of the unfrozen steps, I looked up once again, and I see the beautiful full moon sitting on a cloud. The stars shined even brighter when the moon glistened its light down to Earth. The lake looked really calm and I only saw a couple of ripples being caused by a female duck and her ducklings swimming in the middle of the lake. In the morning when I looked outside the window, the sun shined beautifully through the icicles that dangled down the side of the house. When I drove down to the city, you can see the cities that are at sea level. As I continued looking down, I see the clouds climbing up the mountains. And as I reach out of the car’s window, I can feel the refreshing mist that touches my fingertips. The scenery of the cities down below can’t no longer be seen because of the clouds the cover the scene like a blanket that stretches miles away across the sky. While walking through the forest, the leaves kept falling one by one. As the night approaches once again, the sunset looks like if someone painted it precisely to appear like an orange-ish and purple like sky as it gets darker every second it passes. Besides having beautiful scenery, Lake Arrowhead is family-oriented. While spending the weekend in Lake Arrowhead, I got to spend plenty of time with my family. In The Lake Arrowhead Village my family and I got to eat in a Mexican oriented restaurant called â€Å"Papagayos†. While eating in Papagayos, I got to talk with my family about many situations that we never had spoken about. For instance, I talked about what I thought I should do as my career. My family supported my decision and is helping me get to it. We also got a chance to explore their outdoor mall. There are many events in The Lake Arrowhead Village that are family oriented, such as family talent shows. Every Saturday, there is a competion for almost everything. There are times where they open up a fair close to the village for the weekend. Me and my brothers got to play many of the games and won many prizes. In Lake Arrowhead, there are many fun activities all over for families to enjoy their time no matter in what season we are in. Besides having a beautiful scenery and being family-oriented, Lake Arrowhead has many types of outdoor activities throughout the entire year. During spring time, you can jog for miles while enjoying the warm sun rays hitting your back. You can also hike between make of the resorts that provide mountains that are safe to climb. During the summer time, you can enjoy your time playing many sports such as volleyball. You can also spend your time on  your private boat and swim in the lake whenever there are heatwaves. Many people get their tan whenever the sun is really bright. In fall,

Pancit ng taga Malabon Online Ordering, Sales and Inventory Management System Essay

I. Company Background Pancit ng Taga Malabon is a family-owned fast food chain managed by the nine grandchildren of Emilia Buntan. Presently, it operates 34 branches nationwide. . The company duly registered with the Securities and Exchange Commission on May 30, 1988 with registration number 151743. The main branch of Pancit ng taga Malabon is located in Shopwise Araneta Center Cubao, Quezon City. It was conceptualized seeing that people have grown to love the so-called â€Å"pancit bame† now commonly known as pancit malabon. The â€Å"NG TAGA† at the middle of its name signifies that we offer fresh, clean, safe and affordable food. Filipinos being influenced by Chinese tradition have made it a part of their tradition to eat long noodles during celebration symbolizing long life and good fortune. Nowadays, pancit malabon is not only a food during gathering but part of merienda choices. Filipinos being close knit, loved to eat with families and most of them love to take home different food for the family to share with. With the changing lifestyle of the new era, where people are so busy and wanted to eat fast yet convenient, we have reinvented ourselves and came up with a new concept. Thus, we opened kiosks and stalls where we offer not only our pancit malabon but also other products fast, easy yet affordable. It was established since 1965 as a renowned Filipino fast food chain serving food with their unique and exceptional taste of their delicious pancit and other related products.Their pride lies predominantly on the most celebrated and lavish Pancit Malabon in Bilao. Today, the company is not only selling pancit but they also offer an array of sumptuous food packages like the Fiesta Meals and Binalot Festival. They also expand their branches in order to fully systematize and established a stronger footing. II. Problem Definition Now a days, computerized system is most commonly used in business and apparently it has a big contribution in our society. In order to know the  problems encountered by the staff, we conducted an interview and the following problems they present are: lack of technology in processing their usual transactions, no back-up of records, manual recordings of their inventory, tracking of records is time consuming; in addition to, slow processing of transaction due to manual processing that affects the customer service they are offering and errors in making an inventory report. . III. Solution to the Problem Upon analyzing the problem we’ve been gathered, the proponents came up with a solution to the problem of the company which is thru the use of computerized system that will help the company to eliminate slow processing of orders and automatically generate receipts and reports needed by the management. It will also maximize their time and avoid loss of data. The system will also promote backup and recovery of files for business information security purposes. The system will serve as the permanent storage of data of the supplies in the inventory for it will monitor the critical level of each supply and also the quantity of supplies used in each product that have been produced.

The Rivals Nicholas and Absalon Essays

The Rivals Nicholas and Absalon Essays The Rivals Nicholas and Absalon Essay The Rivals Nicholas and Absalon Essay With reference to lines 91-112 and 163-290, how are the rivals Nicholas and Absalon presented to us by Chaucer in this section? Focus on Chaucers use of language and detail to present this contrast? Nicholas and Absalon become rivals in the Millers parody of the Knights tale, fighting for the love of the wife of the carpenter, Alison. The contrast between Absalons vivacious character and appearance with Nicholas cunning and quick- wittedness create two opposing characters to represent the aspects of courtly love, yet adapt it to create a comical parody.Chaucer makes clever use of language and diction through the presentation of his characters actions and behaviour. He also uses the aid of his own opinion of his characters laid subtlety behind the Millers views of the two rivals in his tale. The initial detail the reader receives about Absalon is his appearance, whereas in Nicholas case it is the details of his room portraying his lifestyle, which revolves around the seduction of women.The only information we are given about Nicholas appearance is lyk a maiden meek for to see suggesting his girlish attractive looks, freshness and youth. In contrast, Absalons looks and clothes are described in great detail to portray his vanity and flamboyancy. His Poules window corven on his shoes draws focus to the intricate details of his appearance so that the reader is required to take into account Absalons intense care for his looks.His curly blonde hair is fashioned into an extravagant fan shape; strouted as a fanne large and brode that displays his desire to keep up with the fashion, and the blonde curls create a sense of childlike innocence. His clothing also supports his flamboyancy, Ycald he was ful smal and proprely with red stocking, a blue tunic which was lavishly fastened. His behaviour is presented as jolif was and gay. He sings with a high-pitched voice in a quinible, which is usually associated with female voices expressing his femininity.Much of his behaviour is suggested to be feminine in his vanity and his actions. His squeamishness of rude language and body gases, squeamous of farting and of speche daungerous portrays his dainty and fastidious attitude. Absalon is presented as a child-like character, and is patronised by the Miller. This is suggested through his high-spirited attitude as he dances to his rubible as well as his merry appearance. His fiddle contrasts to Nicholas elegant harp, which he plays to women to seduce them.Nicholas character is first presented through his bedroom, which has one particular purpose. His objects that are displayed within it build up and introduce the character of Nicholas through his interests and learned skills. His collection of specialist books and astrelabie equipment suggest his intelligence and scholarly abilities. His elegant harp contrasts with Absalons low-grade inferior fiddle. Nicholas skills from university education also contrast with Absalons practical skills in operations, legal conveyances and cutting hair as a barber.

Pirate Ships - History and Culture

Pirate Ships - History and Culture During the so-called Golden Age of piracy (roughly 1700-1725), thousands of pirates terrorized shipping lanes all over the world, particularly in the Atlantic and Indian Oceans. These ruthless men (and women) needed good ships to be able to run down their prey and escape from pirate hunters and navy vessels. Where did they get their ships, and what made for a good pirate craft? What Was a Pirate Ship? In one sense, there was no such thing as a â€Å"pirate† ship. There was no shipyard where pirates could go and commission and pay for a pirate ship to their specifications. A pirate ship is defined as any vessel whose sailors and crew are engaged in piracy. Thus, anything from a raft or canoe to a massive frigate or man of war could be considered a pirate vessel. Pirates could and did use very small boats, even canoes  when nothing else was at hand. Where Did Pirates Get Their Ships? Since no one was making ships exclusively for piracy, pirates had to somehow capture existing ships. Some pirates were crewmen on board naval or merchant vessels who took over by mutiny: George Lowther and Henry Avery were two well-known pirate captains who did so. Most pirates simply traded ships when they captured one that was more seaworthy than the one they had been using. Sometimes brave pirates could steal ships: Calico Jack Rackham was cornered by Spanish gunships one night when he and his men rowed over to a sloop the Spanish had captured. In the morning, he sailed away in the sloop while the Spanish warships shot up his old ship, still anchored in the harbor. What Would Pirates Do With a New Ship? When pirates got a new ship, by stealing one or by swapping their existing ship out for a better one belonging to their victims, they usually made some changes. They would mount as many cannons on the new ship as they could without significantly slowing her down. Six cannons or so was the minimum that pirates liked to have on board. The pirates usually changed the rigging or ship’s structure so that the ship would sail faster. Cargo spaces were converted into living or sleeping quarters, as pirate ships usually had more men (and less cargo) onboard than merchants vessels. What Did Pirates Look for in a Ship? A good pirate ship needed three things: it needed to be seaworthy, fast, and well-armed. Seaworthy ships were especially necessary for the Caribbean, where devastating hurricanes are a yearly occurrence. Since the best ports and harbors were usually off-limits to pirates, they often had to ride out storms at sea. Speed was very important: if they could not run down their prey, they would never capture anything. It was also necessary to outrun pirate hunters and navy ships. They needed to be well-armed in order to win fights. Blackbeard, Sam Bellamy, and Black Bart Roberts had massive gunboats and were very successful. Smaller sloops had advantages as well, however. They were quick and could enter shallow inlets to hide from searchers and evade pursuit. It was also necessary to careen ships from time to time. This is when the ships were intentionally beached so that the pirates could clean the hulls. This was easy to do with smaller ships but a real chore with larger ones. Famous Pirate Ships Model Of Queen Anns Revenge Blackbeard The Pirates Flagship On Display At The Maritime Research. John Pineda  /Getty Images 1. Blackbeards Queen Annes Revenge In November of 1717, Blackbeard captured La Concorde, a massive French slaving ship. He renamed her Queen Annes Revenge and refitted her, mounting 40 cannons on board. The Queen Annes Revenge was one of the most powerful ships around at the time and could go toe-to-toe with any British warship. The ship ran aground (some say Blackbeard did it intentionally) in 1718 and sank. Researchers believe they have found it in the waters off of North Carolina. Some items, such as an anchor, bell, and spoon have been found and are displayed in museums. Captain Bartholomew Roberts, engraving. Culture Club/Getty Images 2.  Bartholomew Roberts Royal Fortune Most of Roberts flagships were named Royal Fortune, so sometimes the historical record gets a little confusing. The largest was a former French man of war that the pirate had refitted with 40 cannons and manned by 157 men. Roberts was aboard this ship during his fateful final battle in February of 1722 3.  Sam Bellamys Whydah The Whydah was a massive merchant ship captured by Bellamy on her maiden voyage in 1717. The pirate modified her, mounting 26 cannons on board. She was shipwrecked off of Cape Cod not long after she was taken, however, so Bellamy did not do much damage with his new ship. The wreck has been found, and researchers have found some very interesting items which have allowed them to learn more about pirate history and culture. Sources Cawthorne, Nigel. A History of Pirates: Blood and Thunder on the High Seas. Edison: Chartwell Books, 2005. Cordingly, David. New York: Random House Trade Paperbacks, 1996 Defoe, Daniel (Captain Charles Johnson). A General History of the Pyrates. Edited by Manuel Schonhorn. Mineola: Dover Publications, 1972/1999. Konstam, Angus. The Pirate Ship 1660-1730. New Vanguard, First Edition edition, Osprey Publishing, June 20, 2003. Konstam, Angus. The World Atlas of Pirates. Guilford: the Lyons Press, 2009 Woodard, Colin. The Republic of Pirates: Being the True and Surprising Story of the Caribbean Pirates and the Man Who Brought Them Down. Mariner Books, 2008.